Terms & Conditions
Effective date: 1 April 2026
1. Introduction and Acceptance
These Terms and Conditions (“Terms”) govern access to and use of the Risey.ai platform, including the Risey Shopify application, associated dashboards, APIs, and related services (together, the “Service”), provided by Riseyai Ltd, a company registered in England and Wales under company number 17164569, with its registered office at 14 Wills Avenue, West Bromwich, United Kingdom, B71 2QS (“Risey”, “we”, “us”, or “our”).
These Terms form a binding agreement between Risey and the merchant, business, or individual installing or using the Service (“Merchant”, “you”, or “your”). By installing the Risey application, creating an account, clicking to accept these Terms, or otherwise using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference.
If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case “you” and “your” refers to that entity.
If you do not agree to these Terms, you must not access or use the Service.
2. Definitions
“Account” means the Merchant account created to access the Service.
“Merchant Content” means all content submitted, uploaded, or generated by you through the Service, including but not limited to voice recordings, campaign scripts, product information, and store data.
“Shopify Store” means the Shopify-hosted e-commerce store to which the Service is connected.
“Shopper” means an end customer or visitor to a Merchant’s Shopify Store who may receive or interact with Voice Messages.
“Voice Message” means an audio message, whether recorded by the Merchant or generated using AI voice technology, delivered through the Service to Shoppers.
“Subscription Plan” means the pricing tier and associated usage allowances (including the free plan) selected by the Merchant, as described on our pricing page.
“Third-Party Providers” means external service providers engaged by Risey to help deliver the Service, including AI voice processing and hosting providers.
3. The Service
Risey is a Shopify application that allows Merchants to use their own voice, or an AI-generated voice based on their own recordings, to deliver short, personalised audio messages to Shoppers at key points in the customer journey, including but not limited to product pages, cart abandonment, exit intent, and post-purchase moments.
We may add, change, suspend, or discontinue any feature of the Service at any time, including in connection with updates to our Subscription Plans. We will use reasonable efforts to notify Merchants of material changes that negatively affect core functionality.
The Service is provided for use in connection with a validly operating Shopify Store. Access to certain features may depend on your Shopify plan, browser, or device compatibility, and on continued integration availability from Shopify.
4. Account Registration and Eligibility
To use the Service, you must install the Risey application via the Shopify App Store and create an Account. You must provide accurate, current, and complete information during registration and keep this information up to date.
You must be at least 18 years old and have the legal authority to operate the Shopify Store and enter into these Terms. You are responsible for maintaining the confidentiality of your Account credentials and for all activity that occurs under your Account.
You must notify us promptly at the contact details in Section 20 if you become aware of any unauthorised use of your Account.
5. Subscription Plans, Fees and Billing
5.1 Plans and pricing
Risey offers a free plan and one or more paid Subscription Plans, each with associated usage allowances (such as monthly site views and/or Voice Message volume), as set out on our pricing page at the time of your subscription. Pricing and plan features may be updated from time to time; we will give reasonable notice of any price increase affecting your then-current Subscription Plan.
5.2 Usage limits and overage
Each Subscription Plan includes defined usage allowances. If your use of the Service exceeds the allowances included in your Subscription Plan, additional usage may be billed at the applicable overage rate published on our pricing page, or your account may be limited or upgraded to a higher tier, at our discretion and with notice to you where reasonably practicable. We recommend Merchants monitor usage via the in-app dashboard to avoid unexpected charges.
5.3 Billing
Paid Subscription Plans are billed in advance on a recurring basis (monthly, unless otherwise agreed) through the Shopify billing system or another payment method we make available. You authorise us to charge applicable fees to your chosen payment method. All fees are exclusive of applicable taxes unless stated otherwise.
5.4 Cancellation and refunds
You may cancel your Subscription Plan at any time through your Account settings or the Shopify App Store. Cancellation will take effect at the end of your current billing period, and you will retain access to paid features until that date. Except where required by law, fees already paid are non-refundable, and we do not provide partial refunds for unused portions of a billing period.
We reserve the right to suspend or downgrade your Account if payment is not received when due.
6. Merchant Content and Voice Recordings
6.1 Ownership
You own your Merchant Content. As between you and Risey, you retain all ownership rights in and to the voice recordings, scripts, and other Merchant Content you submit through the Service, including any AI-generated voice model derived from your own recordings for use on your Account.
6.2 Licence to Risey
You grant Risey a worldwide, non-exclusive, royalty-free licence to host, store, process, reproduce, and transmit your Merchant Content solely as necessary to provide and improve the Service to you, including generating, delivering, and analysing Voice Messages on your Shopify Store. This licence ends when you delete the relevant Merchant Content or close your Account, subject to Section 12 (Data Retention).
We will not use your voice recordings or any AI voice model derived from them to train general-purpose AI models for use by other Merchants, or for any purpose outside delivering the Service to your Account, without your separate written consent.
6.3 Your responsibilities
You are responsible for ensuring you have all necessary rights and consents to record, upload, and use any voice, likeness, or content submitted through the Service, and that your Merchant Content and Voice Messages comply with Section 9 (Acceptable Use) and all applicable laws, including consumer protection and advertising standards in the jurisdictions where your Shoppers are located.
7. Third-Party Services and Sub-processors
Delivering the Service relies on certain Third-Party Providers, including AI voice processing providers used to generate and refine Voice Messages, and cloud hosting and infrastructure providers used to store and serve Merchant Content and Shopper data. These providers process data strictly under contractual terms consistent with applicable data protection law and only to the extent necessary to deliver the Service.
A current list of sub-processors used to process personal data is available on request, or via our Privacy Policy / trust page, and will be updated from time to time. We will notify Merchants of material changes to our sub-processors where required under applicable data protection law.
We do not publish the specific identity of individual technology vendors within these Terms; this information is treated as confidential and commercially sensitive but is available to Merchants who require it for their own compliance purposes.
8. Data Protection and Privacy
Risey processes personal data in accordance with our Privacy Policy and applicable data protection law, including the UK GDPR and the Data Protection Act 2018. Where the Service involves the processing of personal data of your Shoppers on your behalf, Risey acts as a data processor and you act as the data controller. Where required, the parties will enter into a separate Data Processing Agreement, the terms of which are incorporated into these Terms by reference.
You are responsible for ensuring that any personal data you submit to the Service, and any messages delivered to Shoppers, comply with applicable data protection and e-privacy laws, including obtaining any necessary consents for the collection and use of Shopper data and the delivery of Voice Messages.
9. Acceptable Use
You agree not to use the Service to:
- Transmit content that is unlawful, defamatory, harassing, fraudulent, deceptive, or infringes the rights of any third party;
- Impersonate any person or entity, or misrepresent the origin of a Voice Message;
- Send Voice Messages to Shoppers who have not consented to receive marketing or transactional communications, where such consent is required by law;
- Attempt to reverse-engineer, decompile, or gain unauthorised access to the Service or its underlying technology, including any Third-Party Provider systems;
- Use the Service to generate voice content depicting a real person without that person’s consent, or in a manner intended to deceive or defraud Shoppers;
- Introduce malware, engage in spamming, or otherwise interfere with the operation or security of the Service.
We reserve the right to suspend or terminate your Account, without liability to you, if we reasonably believe you have breached this Section.
10. Intellectual Property
Risey and its licensors retain all right, title, and interest in and to the Service, including the underlying software, technology, trademarks, designs, and documentation. Nothing in these Terms grants you any right to use Risey’s trademarks, branding, or intellectual property except as necessary to use the Service as intended.
Subject to Section 6, you grant Risey a limited, non-exclusive licence to use your business name and logo to identify you as a Risey customer for reasonable marketing purposes (for example, on our website or in case studies), unless you notify us that you do not consent to this.
11. Term, Suspension and Termination
These Terms take effect when you first access or use the Service and continue until terminated in accordance with this Section.
You may terminate these Terms at any time by cancelling your Subscription Plan and uninstalling the Risey application, in accordance with Section 5.4.
We may suspend or terminate your access to the Service, in whole or in part, immediately and without liability, if: (a) you breach these Terms and fail to remedy the breach within a reasonable period of being notified (where capable of remedy); (b) we reasonably suspect fraud, abuse, or unlawful use of the Service; (c) required to do so by law or by Shopify; or (d) we cease to offer the Service generally, in which case we will provide reasonable advance notice where practicable.
On termination, your right to access the Service ends immediately, and Sections 6.1, 10, 13, 14, 15, 16, and 18–20 will survive termination.
12. Data Retention and Deletion
Following cancellation or termination of your Account, we will retain your Merchant Content, including voice recordings and campaign data, for a period of six (6) months, after which it will be permanently deleted from our active systems, save where we are required to retain certain data for longer to comply with legal, tax, or regulatory obligations, or as reasonably necessary to resolve disputes and enforce our agreements.
You may request early deletion of your Merchant Content at any time by contacting us at the details in Section 20, subject to any retention obligations described above. Residual copies may persist for a limited period in encrypted backups until routine backup cycles overwrite them.
13. Warranties and Disclaimers
We will provide the Service with reasonable skill and care and will use commercially reasonable efforts to ensure the Service is available and operates as described. However, except as expressly stated in these Terms, the Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied, including implied warranties of satisfactory quality, fitness for a particular purpose, or non-infringement, to the maximum extent permitted by law.
We do not warrant that the Service will be uninterrupted, error-free, or that any particular conversion, revenue, or engagement outcome will result from using the Service. Any statistics, benchmarks, or estimates provided by Risey (including in marketing materials) are illustrative only and not guarantees of performance.
Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.
14. Limitation of Liability
To the maximum extent permitted by law, Risey’s total aggregate liability arising out of or in connection with these Terms or the Service, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by you to Risey in the twelve (12) months immediately preceding the event giving rise to the claim.
To the maximum extent permitted by law, Risey shall not be liable for any indirect, special, incidental, or consequential loss, or for loss of profits, revenue, business opportunity, goodwill, or data, arising out of or in connection with these Terms or the Service, even if advised of the possibility of such loss.
Nothing in this Section limits either party’s liability for matters which cannot be limited or excluded under applicable law.
15. Indemnification
You agree to indemnify and hold Risey harmless from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your Merchant Content, including any Voice Message you create or send; (b) your breach of these Terms; (c) your violation of any applicable law or the rights of any third party, including any Shopper; or (d) your use of the Service in a manner not authorised by these Terms.
16. Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other party in connection with these Terms that is designated as confidential or would reasonably be understood to be confidential given its nature (“Confidential Information”), and not to disclose such information to third parties except as necessary to perform its obligations under these Terms, as required by law, or with the disclosing party’s consent. This Section does not apply to information that is or becomes public through no fault of the receiving party.
17. Changes to These Terms
We may update these Terms from time to time to reflect changes to the Service, legal or regulatory requirements, or our business practices. Where changes are material, we will provide reasonable advance notice, such as by email or an in-app notification, before the changes take effect. Your continued use of the Service after the effective date of updated Terms constitutes acceptance of those Terms. If you do not agree to updated Terms, you must stop using the Service and may cancel your Subscription Plan in accordance with Section 5.4.
18. Governing Law and Jurisdiction
These Terms, and any dispute or claim arising out of or in connection with them or their subject matter, shall be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.
19. General Provisions
19.1 Entire agreement
These Terms, together with our Privacy Policy and any Data Processing Agreement or order form entered into between the parties, constitute the entire agreement between you and Risey regarding the Service and supersede all prior agreements and understandings.
19.2 Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets, provided the assignee agrees to be bound by these Terms.
19.3 Force majeure
Neither party will be liable for any failure or delay in performance to the extent caused by circumstances beyond its reasonable control, including acts of God, internet or utility failures, or failures of Third-Party Providers.
19.4 Severability
If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
19.5 No waiver
No failure or delay by either party in exercising any right under these Terms will operate as a waiver of that right.
19.6 Relationship of the parties
Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and Risey.
20. Contact Us
If you have any questions about these Terms, please contact us at:
Riseyai Ltd
14 Wills Avenue, West Bromwich, United Kingdom, B71 2QS